Video creators could soon see NFT features added to YouTube, the platform’s CEO Susan Wojcicki said earlier today.
In an annual letter to creators sent on Tuesday, Wojcicki said that YouTube sees Web3 as a source of inspiration for new ways to improve the platform.
NFTs are coming to YouTube
YouTube is joining the likes of Facebook, Instagram, and Twitter in looking for alternatives to its advertisement-based business model. The company has spent several years building ways for its creators to earn money beyond ad monetization, introducing features like e-commerce and direct fan payments.
Non-fungible tokens, Wojcicki said, could find their way into the platform as well.
In her annual letter to YouTube creators, she said that the platform has turned to Web3 to find new and more efficient ways for its creators to earn money.
“We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs while continuing to
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