American wrestling entertainment firm WWE will launch a line-up of non-fungible tokens (NFTs) featuring ‘The Undertaker,’ it said in an announcement today. The move marks the company’s first-ever foray into the crypto art and digital collectible space.
‘The Undertaker’ is the popular wrestling persona of Mark Calaway, an American retired professional. The gimmick is one of the most iconic, popular, and recognizable figures worldwide, revolving around a “dead man” who embraces the darkness and fights his way to the WWE championship.
“WWE’s first-ever NFT collection presents an opportunity to own a digital piece of history featuring The Undertaker, one of the most iconic Superstars in sports entertainment,” said Nick Khan, WWE President & Chief Revenue Officer.
A once in a lifetime opportunity! @Undertaker NFTs drop this Saturday ahead of #WrestleMania on https://t.co/6vCaEYoL9I! pic.twitter.com/duLbsXX6hf
— WWE (@WWE) April 9, 2021
Deadman NFTing
The NFTs wi
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