The World Wildlife Fund (WWF) in the United Kingdom announced on its website that it wouldn’t continue a project designed to fund conservation work through non-fungible token (NFT) sales.
“We thank all of those who have generously supported our conservation work by purchasing NFTs,” the WWF UK wrote. “We have now agreed with our partners to bring this trial to a close this evening (Friday 4th February). We recognise that NFTs are a much debated issue and we all have lots to learn about this new market, which is why we will now fully assess the impact of this trial and reflect on how we can best continue to innovate to engage our supporters.”
The launch was originally slated to occur on February 3. The NFTs represented 13 endangered animal species such as the giant panda, Galapagos penguin and cross river gorilla. The collection included about 7,900 NFTs, which corresponded to the actual number of living members of each species in the wild.
The NFTs cost between 0.05 ET
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