Why web3 needs to think like Amazon

Why web3 needs to think like Amazon

The following is a guest post from Anurag Arjun, Co-Founder of Avail.
Modern tech platforms succeed because they break complex operations into specialized components. During high-demand events like Black Friday, Amazon can scale up specific services under pressure while others maintain normal operations.
This architecture has enabled an entire ecosystem of businesses to build on top of AWS, each focusing on its core competency while leveraging a battle-tested infrastructure that gives users a seamless experience. In 2025, it’s time for Web3 to start thinking like Amazon and other web2 giants because a microservices-style web3 is the ideal foundation for the future of business.
Platform Independence
Even Amazon recognizes that the future isn’t about platform lock-in – at least not within a storefront – the real value comes from providing infrastructure that powers business growth anywhere: Chinese merchants who built their foundation on Amazon are now growing faster on platforms

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