Now imagine the dinner conversation in Google marketing exec Lorraine Twohill’s household several days after she used her husband’s computer to order „Dora the Explorer” underpants for their three-year-old daughter—subjecting him to at least a month’s worth of misdirected ads for products meant especially for toddlers. Welcome to the Cro-Magnon era of digital marketing, one that Google (GOOG) ironically helped invent.
„It can be a blunt instrument. Some of my most favorite brands, I see them kind of stalking me now,” Twohill said during a panel discussion about emerging marketing technologies at a Fortune Brainstorm Tech marketing dinner Tuesday night in New York.
Many of us are numb to technology-aided personalization except when it’s really irrelevant or rife with offensive stereotypes. But here’s a statistic t
We współpracy z: https://fortune.com/2014/10/01/marketing-panel-brainstorm-tech-ad-week-2014/
