Good morning. Trade policy uncertainty, competitive pressures, and supply chain disruptions are pushing chief financial officers to rethink how they set prices.
Deloitte’s latest North American CFO Signals survey finds that 95% of finance chiefs surveyed have adjusted their pricing strategies in the past six months, and 86% expect pricing to play an even greater role in financial performance over the next year.
Those are striking numbers, Steve Gallucci, global and U.S. leader of Deloitte’s CFO Program, told me. “You can say with conviction that those statements are unequivocally true,” Gallucci said.
The six-month window roughly aligns with the introduction of new reciprocal tariffs earlier this year—one of several factors prompting CFOs to revisit pricing strategies. However, according to the survey, competitive pressure is the top factor influencing pricing decisions, cited by 50% of CFOs. Thirty-four percent said trade policy uncertainty, and 43% sai
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