Crypto and Web3 teams spend serious budgets on growth: performance ads, influencer deals, sponsorships, conference branding. Those tactics push reach. Yet, they do not always build trust.
In a space shaped by volatility, regulatory pressure and constant stories about scams and hacks, the clearest trust signal often comes from something else entirely: earned PR coverage and commentary you do not pay to place, where an editor, host or journalist decides your voice improves their story.
This article looks at the value of earned vs paid, how ads differ from earned PR in practice, why the distinction matters so much for crypto.
Ads vs Editorial Coverage: What Changes When You Pay for Space
Both ads and earned coverage put your name in front of people. They work in very different ways. An ad tells people that you’re great; earned PR helps you prove it through independent editorial judgment and context that audiences recognise as more neutral.
1. Space you buy vs space you earn
We współpracy z: https://cryptodaily.co.uk/2026/03/why-crypto-projects-need-earned-media-more-than-ads
