As a crypto platform owner or Web3 startup, you’re no stranger to building in uncharted territory. You chose this decentralized frontier knowing it holds massive potential, but at the same time, some landmines see your project blow up in smoke.
As such, navigating this new landscape isn’t for the faint of heart. Yet, you embraced the risks with your MVP in hand, ready to stake your claim. But now, you need to reach potential users and convince them to jump on board. That’s where things get tricky.
See, the average crypto native might know their way around digital wallets and understand NFT potential. But for 99% of people, terms like “DeFi” and “DAOs” are still head-scratchers.
As much promise as it holds, the truth is most people still don’t have a clue what Web3 is all about. And why should they care?
That’s the marketing maze every Web3 business has to navigate.
But don’t fire up the panic sales just yet! In this guide, we’ll map out the inhospitable terrain, s
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