[PR – Dubai, UAE, 9th March 2022] Elrond, the company developing internet-scale blockchain technology to onboard the next billion people into Web3 and the Metaverse, has announced its strategic support for Web3 data brokerage platform Itheum, which will debut on Elrond’s strategic launch platform, the Maiar Launchpad.
Itheum is on a mission to shift the fundamentals of the internet economy away from the one-sided advertising model, where user data is freely gathered and used by tech platforms, towards a collaborative model where the incentives for data producers and consumers are fully aligned.
“Some of the brightest minds of our generation and insane amounts of resources are increasingly focused on finding new ways to harvest data from users and selling it further for ads.” said Mark Paul, Itheum CEO. “If we empower users and businesses to own their data and derive value from it, the internet can progress to a new level of usefulness and trust, a solid foundation for the nex

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