Music giant Warner Music Group is partnering with blockchain gaming developer Splinterlands.
The deal will give artists signed to WMG the opportunity to create and develop play-to-earn games that involve the use of crypto tokens.
“Warner Music Group is a leader in the music industry. They are innovating the music industry to meet the standards set by Web 3.0 community members,” said Jesse „Agreed” Reich, Splinterlands Co-founder and CEO, in a statement. ” We’re thrilled to be working with them and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, defi, and blockchain.”
This isn’t WMG’s first move into crypto. Last year, the company worked with Genies to create avatars and create NFT merchandise for WMG artists. Last month, WMG partnered with digital collectibles platform Blockparty.
“I don’t think we can underestimate how massive the opportunity around P2E gaming is. By partnering with Splinterlands to build custom tokenized games, we
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