Content creators such as social media influencers, artists, musicians, writers and even brands are the biggest revenue drivers for media platforms today, but it’s an extremely rare occurrence when such individuals are adequately rewarded for the web traffic they generate. 
In Web2, the relationship between creators, brands and their fans is governed by an intermediary platform such as Instagram, Facebook or YouTube, which takes an enormous cut of the revenue they generate. Such platforms may also exert some kind of control or censorship over what kinds of content creators can post online, further impacting their success. 
It’s an inherently unfair business model that creates major headaches for creators and brands trying to generate revenue or build relationships with their fans through such channels. But as more people come to embrace Web3 technologies such as blockchain, crypto and NFTs, content creators and brands have an exciting opportunity to strengthen their relationships

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