TIME is exploring potential NFT projects around subscriptions and memberships, the magazine’s president tells Decrypt.
The hint was dropped partway through a conversation on the Decrypt Daily podcast with TIME president Keith Grossman, TIME CTO Bharat Krish, and Kris Marszalek, the CEO of Crypto.com. TIME recently partnered with Crypto.com to begin accepting payments in cryptocurrency.
Speaking about that partnership, and about TIME’s recent sale of three digital covers in the form of NFTs, Grossman suggested this is only the start of TIME’s relationship with crypto.
Quoth Grossman: “We’re playing in the NFT space for collectibles today. We’re gonna play in the NFT space for subscriptions, memberships and access to unique experiences tomorrow. Overarchingly, we’re seeing that partnerships with the likes of Crypto.com and others just make sense for us.”
NFTs are non-fungible tokens—cryptographically secured collectibles on a blockchain. They were a niche curiosity until ear
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