John Hanke, CEO of Niantic, tells us that he hopes to take reality and make it better. On the other hand, Facebook aims to create an all-immersive digital matrix. Since the launch of Pokemon Go by Hanke in 2016, he remains obsessed with the world of virtual reality, popularly known as augmented reality. He has been trying out this vision since 2010 when he founded Niantic as a startup at Google.
Getting out of the house
Getting out of the house is a fantastic thing, are we not? Suppose, that while you strolled around the city and you came across historical characters who had formerly trod these same streets before they were cobblestoned?
To this day, Hanke is preoccupied with the idea of augmenting the natural environment with digital items, or “augmented reality,” as it has come to be known. After founding Niantic as an internal Google firm in 2010 and then spinning it out and launching Go, he’s been chasing this ambition ever since. The game was a cultural phenomenon a
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