The following is a guest post and opinion from Corey Billington, Co-Founder and CEO at Blubird.
Most token launches play out the same way. Founders spend weeks buried in spreadsheets, lawyers churn out disclaimers, and influencers start teasing “TGE soon.” Behind the scenes, though, private round investors are just waiting for cliffs to end so they can dump. Circulating supply spikes, token price tanks, and social media fills with threads about “unlock risk.”
Somewhere in the mess, we forget the obvious: tokens are infrastructure, not short-term fundraising tools.
I’ve worked with over 80 teams, and the same pattern keeps coming up. Founders rush to mint a token so they can raise without touching equity. Then they try to backfill utility into the product later — a strategy that rarely succeeds. That backwards approach is what leads to all the usual failures: oversized insider allocations, unlock schedules that make no sense, and “use cases” that no one actually uses.
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We współpracy z: https://cryptoslate.com/stop-treating-tokens-like-payday-buttons-theyre-infrastructure/
