Arbitrum’s airdrop on 23 March 2023 unquestionably raised the share of on-chain assets in the network by bringing in capital from the Ethereum blockchain.
More than 2 months later, although attention to layer 2 infrastructure has waned, much of the data has remained incredibly positive.
We delve deeper in this article.
Arbitrum: data on transactions and daily active users remain positive after the airdrop
Arbitrum benefited quite a bit from the marketing strategy it chose, namely the airdrop technique, to distribute its native token to the community: in the months leading up to the announcement of the ARB token release, a lot of capital flowed from Ethereum and other chains to Arbitrum.
Users devoted themselves to exploring the chain and the various protocols with a view to being rewarded with an economic return from airdrop, leading Arbitrum to record a TVL of $2 billion in March.
Indeed, it is well known that this methodology of introducing an ecosystem token brings a great deal o
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