Polymarket experienced declining user metrics throughout 2025 but positioned itself for a potential comeback through strategic preparations for re-entering the US market.
The prediction market platform’s monthly active users fell from a January peak of 454,664 to 193,023 by Aug. 26, marking the lowest count since October 2024, according to Dune dashboard data from Varrock VC founder Richard Chen.
Active and New Users Decline
New user acquisition declined even more significantly over the same period. Monthly new accounts reached 408,804 in February before plummeting to 117,386 the following month.
Despite a brief recovery to 145,736 new accounts in May, the platform registered only 54,257 new users by Aug. 26, the smallest figure since July 2024.
Polymarket new users monthly count | Source: Dune/rchen8
These falling metrics contrasted sharply with Polymarket’s trading performance. Platform volumes reached $7.9 billion as of Aug. 26, less than $500 million shy of the e
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