Flipkart, a leading figure in Indian digital commerce, has formed a key alliance with Polygon, one of the industry’s key crypto firms building infrastructure around an ecosystem of Web3 products.
The result of this collaboration is the conception of the Blockchain-eCommerce Centre of Excellence, a hub for research and development. The center’s primary focus is to navigate the nascent landscape of Web3 and the metaverse, mapping out the next phase of digital commerce.The Indian digital commerce heavyweight is partnering with Polygon Labs and Hang, a leading next-generation loyalty platform, to introduce a specialized loyalty program named FireDrops 2.0. Aiming to reinvent the wheel of customer engagement and loyalty, FireDrops 2.0, powered by Hang’s loyalty platform, will use underlying non-fungible token (NFT) technology to incentivize millions of Flipkart users through gamification. The application of Web3 and NFTs to brand loyalty programs is expected to revolutionize brand marketing
We współpracy z: https://cryptodaily.co.uk/2023/06/polygon-launches-web3-loyalty-program-with-flipkart
