Paybis, a crypto exchange and custody platform, has compiled new data showing that more than three-quarters of its Business-to-Consumer (B2C) activity is driven by returning customers, the company disclosed to Finbold on Monday, April 20.
While crypto has been considered a part of the financial mainstream for several years now, debates surrounding user churn and the fleeting nature of retail participation are still persistent. The new statistics, Paybis argues, suggest the paradigm might be shifting.
When it comes to Paybis specifically, 2026 marks its 12th anniversary, and nearly 7 million customers on the platform are showing a notable reversal in user behavior. Notably, in 2017, nearly 73% of the exchange’s B2C activity came from first-time users. By 2026, more than 76% of activity is driven by returning customers.
More traders are returning to crypto
This trend, the management reasoned, can be attributed to platform maturity and a sustained focus on simplifying t
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