This is an opinion editorial by SV, the editor-in-chief of BitcoinMaxiNews.com and a former professional advertising copywriter.
After getting seriously into Bitcoin a while back, I decided to approach the subject of orange-pilling — which basically means to “sell” newbies on Bitcoin — as I would any given copywriting gig.
The first thing a professional ad copywriter will identify is the prospect’s main conscious and unconscious “objections” and fears. In other words, whatever is most likely standing in the way of this person being converted.
Let’s therefore start with the main orange-pilling obstacles, before a solution is presented.
Why ‘Selling’ Something As Great As Bitcoin Is So Hard
The challenge of orange-pilling newbies boils down to three things, and all three mutually reinforce each other to make it even harder:
Source: Author
1. Fiat paradigm blindness mixed with fear, uncertainty and doubt (FUD)
When I prompted it, OpenAI defined “par
We współpracy z: https://bitcoinmagazine.com/culture/ad-copywriter-orange-pilling-secrets
