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NYX Professional Makeup Launches NFT Collection for GORJS
NYX Professional Makeup has released a non-fungible token (NFT) collection for the world’s first beauty DAO – GORJS. Tagged “Dream Vortex”, the collection features 4,150 unique NFTs curated by a group of nine artists.
NYX Professional Makeup Touches on Diversity and Inclusion with New NFT Project
According to the official press release, each art considers the new era of beauty, focusing on the diversities that exist therein. That is, each NFT is unique in its interpretation that beauty exists in various forms. To this end, the collection features NFTs depicting 3D avatars with different looks.
Speaking about the collection, Yann Joffredo, Global Brand President of NYX Cosmetics shares the plan of the firm. He said partly:
“We’re championing our community to define the future of beauty and lead the cultural conversation around what digital makeup artistry will be in Web3, the metaverse and beyond.”
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