American footwear, accessories, apparel and equipments manufacturer Nike is presently weighing its options as it explores the idea of designing virtual materials that will feature its trademark logo and slogan — Just Do It.
Nike Files Applications With The USPTO
Going by the records submitted to the United States Patent and Trademark Office on Wednesday, Nike has filed applications for its brand name “Nike”, its swoosh logo and the “just do it” slogan, which it hopes to be using in the online virtual world — metaverse.
Not stopping there, Nike also filed two more applications the following day, for the “Air Jordan” and “Jumpman” logos.
The filings, along with two recent job postings seeking to recruit virtual material designers, only goes to show that the company is preparing to have Nike-branded products in the metaverse.
Nike’s foray into the metaverse seems to be following in the footsteps of Facebook after the latter’s rebranding announcement.
But even t
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