Nike has announced it’s latest web3-related investment this week, ‘.Swoosh’. The footwear behemoth isn’t new to the space, but the dedicated platform that is geared towards ‘virtual products’ is on the way later this week, according to a new company landing page & campaign.
We’ve seen some moves from Nike in the space already, and the latest shows the company’s initiative in building more digital-first products.
It’s Not Nike’s First Rodeo
We’re approaching one year since Nike first acquired NFT-based studio RTFKT, a move that’s generally been well received from NFT fanatics – particularly with regards to brand engagement. It’s also performed well compared to competitors: there have been $185M in NFT sales of while the NFT project has been under the footwear firm’s wing, which tops the charts in brand sales from NFTs according to reports released mid-year, citing this Dune Analytics dashboard. Nike has also engaged with Roblox with brand IP in-game.
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