After the announcement on December 13th, it caused a 1,329% spike overnight in searches of NFT collectors and fans of Nike NFTs according to The Sole Supplier data.
“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” said John Donahoe, President and CEO of NIKE, Inc.
Nike joins its rival Adidas into the metaverse ecosystem, which also had a minor spike of 200% on Adidas NFTs searches after the Nike acquisition announcement, according to The Sole Supplier data.
What is RTFKT?
RTFKT was founded in 2020 by Benoit Pagotto, Chris Le, and Steven Vasilev, they used blockchain technology to create unique sneakers, digital artifacts, and NFTs collections. According to their official website, they were “born on the metaverse” and that has defined them to this day.
One of RTFKT’s biggest moments was last February when they partnered with an artist ca
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