The platform has previously partnered with an NHL team as well as the UFC, but this is the first time an NBA franchise will integrate its branding.
Socios, the blockchain-based platform responsible for tokenizing many popular sports franchises, has said the Philadelphia 76ers basketball team will be joining its roster.In a Thursday announcement from Socios, the platform said as part of the partnership the 76ers, or the Sixers, will integrate branding from the fan token site across the physical and digital space. Socios will appear on screens in the team’s home venue, the Wells Fargo Center in Philadelphia, as well as on its website and social media. Alexandre Dreyfus, CEO of Socios and blockchain-based sports platform Chiliz, said this was the first time the platform had partnered with a National Basketball Association franchise. He hinted basketball fans might see fan tokens for the Sixers as part of the firm’s goal of
Źródło: https://cointelegraph.com/news/nba-76ers-joins-fan-token-platform-socios
