The post MicroStrategy’s Bold $42B Bitcoin Push: Inside the ‘21/21 Plan appeared first on Coinpedia Fintech News
MicroStrategy, the largest corporate holder of Bitcoin, has announced an ambitious plan to raise $42 billion over the next three years to boost its Bitcoin reserves. The plan dubbed the “21/21 Plan,” was outlined during the company’s Q3 2024 earnings call, to raise $21 billion through equity and another $21 billion through fixed-income securities.
This funding is aimed at accelerating Bitcoin acquisition as a Treasury reserve asset, with CEO Phong Le emphasizing the move as part of a broader strategy to enhance shareholder value.
In the third quarter alone, MicroStrategy successfully raised $2.1 billion and increased its Bitcoin holdings by 11%, achieving a year-to-date yield of 17.8% on BTC. The company’s focus on Bitcoin has outpaced growth in its core software business, which showed mixed results: while subscription revenue increased by 32.5%, to
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