Highlights
Strategy unveils new name, Bitcoin logo, and orange brand color
New websites launched for Strategy software and branded merchandise
Leadership to address new brand at Earnings Call today at 5 PM EST.
TYSONS CORNER, Va.–(BUSINESS WIRE)–MicroStrategy® Incorporated (Nasdaq: MSTR) today announced it is now doing business as Strategy. Strategy is the world’s first and largest Bitcoin Treasury Company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock. This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.
To learn more about the company’s software, including industry leading AI-powered business intelligence, go to https://www.strategyso
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