Microsoft has recently renewed its strategy to convince Windows users to leave Google Chrome in favor of Edge, the home browser.
A new warning, direct and targeted, now appears to users attempting to install Chrome: “Browse safely now,” reads the message, emphasizing that “Microsoft Edge works with the same technology as Chrome, with the added trust of Microsoft.”
This is not the first time that Microsoft tries to push users towards its own browser, but the pressure is growing. The company seems determined to leave no stone unturned in its mission to strengthen the position of Edge, which, despite the efforts, still lags behind Chrome in terms of market share.
Chrome: The Dominance in the Browser Market
Despite Microsoft’s attempts, Chrome remains the default browser for most Windows users. The latest data shows that Chrome’s market share is almost six times higher than that of Edge. This significant gap highlights how difficult it is for Microsoft to convince
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