Experts claim that the metaverse is the new frontier – a virtual playground for brands and individuals to dive into hyper-realistic experiences.
But how do brands enter this vast expanse?
For starters, building in the metaverse using state-of-the-art technologies like AR, VR, and 3D modeling isn’t everyone’s cup of tea. On top of that, the existing stack of metaverse-focused technologies is largely limited to gamified virtual worlds ridden with limited engagement and integration features.
Hence, it isn’t an overstatement to say that the metaverse – at least in its present state – is nothing more than a blank canvas for early adopters to continue with their tests and experimentation.
MaaS: The Catalyst for Metaverse Adoption
The “as-a-service” model has become the staple of the Web2 ecosystem. These days, no one wants to procure costly hardware and software or install dozens of programs on their devices. From data storage to video editing, the growth of the Software-as-a-Se
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