For Hannah Kelly, dining is more than a transaction. As chief marketing officer of Resy, the restaurant reservation platform owned by American Express, Kelly sees dining as one of the last bastions of authentic human connection. And she views her job as not just reflecting dining culture, but shaping it.
“We think about it as trend creation,” says Kelly, who spent nearly a decade at AmEx before moving to Resy in 2019 when the company acquired the startup.
Resy has since evolved into both a data engine and a cultural barometer, capable of spotting where diners are going—and where they might go next. Its annual trend report blends analytics, menu insights, and partner conversations into a forward-looking guide for the year ahead. But Kelly says she and her team both observe behavior and actively influence it, using data and storytelling to steer attention toward new cuisines, underrepresented chefs, and off-season dining.
That balance between cultural influence and com
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