McDonald’s France is set to launch its own digital artworks in the form of non-fungible tokens (NFTs), representing some of the most popular items on the restaurant’s menu.
The fast-food giant announced the release of the first two NFTs—representing a box of Chicken McNuggets and the famous Big Mac—in an Instagram post on Sunday, accompanied by the hashtag „#McDoNFT”.
It was followed by a Twitter post on Tuesday, announcing two more McDonald’s NFTs–sundae and fries.
#McDoNFT 09.04.2021 #NFT pic.twitter.com/eOrGyF568y
— McDonald’s France (@McDonaldsFrance) April 6, 2021
The published videos will be tokenized by New York-based agency DDB and uploaded to OpenSea–a marketplace for rare digital items and crypto collectibles. There will be five copies of each work, making a total of 20 unique works, local publication la Réclame reported.
Unlike other brands who’ve released NFTs in recent weeks, McDonald’s isn’t putting the digital artworks up for sale. Instead, McDonald’s Fra
Źródło: https://decrypt.co/64192/mcdonalds-teases-nft-big-mac
