The toy brand will be launching its own digital collectibles marketplace on its direct-to-consumer platform, Mattel Creations.
Mattel Chooses Flow For New Marketplace
After a few NFT collection drops on the WAX blockchain, Mattel has pivoted to the Flow blockchain to launch the Mattel Creations Digital Collectibles Marketplace. The move to the new blockchain comes from a desire to associate the brand with a more eco-friendly network. In addition, the Flow blockchain can also support consumer-scale decentralized applications that serve Mattel’s mainstream audience.
Buyers will not need to hold cryptocurrency or even transact in crypto in order to make purchases on the Mattel Creations Digital Collectibles Marketplace. In fact, it will support a peer-to-peer trading platform so that collectors can trade collectibles with each other.
Mattel Future Lab VP, Ron Friedman said,
“Mattel is pioneering the future of play and constantly deepening connections with fans of all ages in b
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