Payments giant Mastercard has expanded its reach in the blockchain sector again, this time by launching a spotlight program for emerging musical artists built atop the Polygon blockchain.
Mastercard announced the Mastercard Artist Accelerator program – a spotlight program for emerging musical artists to help up-and-coming creators tap into the power of Web3 and blockchain technology. The program will kick off in spring 2023 and will prepare five emerging musical artists, with the skills, access, and tools to pave their own musical paths in the digital economy. Mastercard announced the program on January 7 via a blog post that reads:
The artists will gain exclusive access to special events, music releases and more. A first-of-its-kind curriculum will teach the artists how to build (and own) their brand through Web3 experiences like minting NFTs, representing themselves in virtual worlds and establishing an engaged community.
Raja Rajamannar, Mastercard’s Chief Marketing, and Communic
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