TL;DR
LG Electronics is piloting an onchain advertising network on Arbitrum.
The project is designed to make ad performance more verifiable while addressing fraud and privacy concerns.
The Japan pilot with Hakuhodo is still under evaluation, so performance data has not yet been released.
LG Tests Blockchain-Based Ad Verification
LG Electronics’ Blockchain Research Lab is piloting an onchain advertising network on Arbitrum, bringing a major consumer electronics name into one of blockchain’s more practical enterprise use cases: verifying digital advertising performance.
According to the Arbitrum Blog, the pilot is designed to test whether key advertising activity — including who served an ad, when it was served and how performance is recorded — can be logged in a way that market participants can independently verify. That puts the project squarely in the middle of three long-running problems in digital advertising: fraud, tightening privacy rules and declining user
We współpracy z: https://www.newsbtc.com/news/lg-electronics-tests-onchain-advertising-network-on-arbitrum/
