Lamborghini CEO Stephan Winkelmann said some of its moneyed customers are holding back on new car purchases as tariffs remain unstable between the U.S. and EU. The U.S. is the company’s biggest market, and despite recent record results and an order backlog that provides some cushion against a sales slowdown, Winkelmann said tariffs have the potential to deal the company a blow.
President Donald Trump’s tariff instability is putting the economy on hold, and even Lamborghini’s deep-pocketed customers aren’t immune.
CEO Stephan Winkelmann said some of its U.S. customers, who have at least $400,000 to shell out for a base model, are waiting to see where the Trump administration’s tariff rate for the EU ultimately settles. Its customers are waiting, even though the U.S. reached a deal to impose a 15% tariff on some EU products, including cars, in exchange for several pledges by the EU. This includes buying more AI chips and military equipment from the U.S.
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