Kaufland is offering a €10 shopping voucher for the return of unwanted NFT as part of an online campaign on Fresh4trash.io. The campaign will run until 30 October 2023, and aims to help the NFT community by promoting the use of NFT in retail purchases. Other European projects include Bennet’s NFT Club and Gruppo VéGé’s NFT.

• Anyone interested in returning unwanted NFT to a Kaufland shop in Germany can receive a €10 shopping voucher.
• Fresh4trash.io is the website where Kaufland has launched the online campaign , 'NFT Refresh’, which will run until 30 October 2023.
• Vouchers can be used to purchase fruit and vegetables.
• Over the past few months, the value of the NFT has fallen sharply, prompting the vendor to launch a campaign.

German shop chain Kaufland is offering vouchers for purchases worth €10, to anyone interested in returning unwanted NFTs.

Fresh4trash.io is the website where Kaufland has launched an online campaign , 'NFT Refresh’, which will run until 30 October 2023. Vouchers can be used in Kaufland shops and can be spent on the purchase of fruit and vegetables.

Non-transferable coins

Digital assets known as non-transferable tokens (NFTs) can be sold online using cryptocurrencies. Typically, certificates refer to a digital artwork or other virtual object. However, over the past few months, the value of NFT has fallen sharply, prompting the retailer to launch a campaign.

Christoph Schneider, managing director of marketing at Kaufland Germany, said that the vast majority of NFTs that are in blockchain no longer have any value today. He added that now was the perfect time to deliver some good news to the NFT community.

The face of the campaign is ,,NFTobi” (pictured), who is responsible for the campaign and other activities on YouTube.

Italian projects

This is not the only NFT related project that a European retailer has introduced this year. In February, Italian hypermarket chain Bennet launched Bennet NFT Club, the first customer loyalty programme based on NFT and blockchain technology in the country.

This campaign includes three different collections of ,,NFT by Bennet” and 2,700 different available digital products, inspired by the new Bennet shopping bags designed by IED-Istituto Europeo di Design.

In January, Gruppo VéGé, the retail cooperative, celebrated the entry of its brand into the special register of Historic Brands of National Significance with the launch of NFT.

The NFT title, ,’L’Italia faceva la spesa, Gruppo VéGé faceva la storia’, was offered in 99 copies on the industry platform OpenSea.