Virtual gaming world Decentraland sought to bring brands into a new era of fashion by hosting the Metaverse Fashion Week between March 24 – 27. Runway shows, pop-up shops, exclusive NFT drops and afterparties opened their doors for anyone to attend fashion events from the comfort of home.
The Metaverse Fashion Week featured more than 50 luxury brands selling both digital and physical items via NFTs.
Tommy Hilfiger: Buy an NFT, get a hoodie on your doorstep
Tommy Hilfiger, for example, hosted a virtual store where attendees could design avatars to shop limited-edition products from the spring 2022 line. Shoppers browsed 3D images representing the brand’s merchandise, such as a hoodie with the Hilfiger logo that quickly sold out. People could purchase NFTs redeemable for real-life products that would be delivered to their homes. The online store is supported through a partnership with Boson Protocol, a “universal commerce settlement layer for Web3.”
“When I founded my names
We współpracy z: https://www.theblockcrypto.com/post/139904/inside-the-first-ever-metaverse-fashion-week?utm_source=rss&utm_medium=rss
