The Advertising Standards Council of India (ASCI), the country’s self-regulatory organization of the advertising industry, has issued guidelines for crypto ads following a spate of such ads in recent months.
Effective April 1, these guidelines require crypto companies to include this disclaimer in all of their ads: „Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”
The disclaimer should be „prominent and unmissable” by an average consumer, according to the ASCI. For instance, in a print ad, the disclaimer should occupy at least 1/5th of the ad space at the bottom and be written in an easy-to-read font against a plain background.
In a video ad, the disclaimer should be placed at the end of the ad against a plain background. A voiceover must also accompany the disclaimer in text, and the voiceover should be at a normal speaking pace and must not be hurried.
According to the guidelines, the words
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