In the mid- to late-1990s, Michael Hundgen was a high school student who was facing an assignment for his marketing class. The task? Come up with a product and create a marketing plan for it. An avid fan of The Lion King, which was in theaters at the time, he envisioned a villains-themed park at Walt Disney World
Flash forward a little over a quarter century. Hundgen is now a Disney Imagineer, and as executive vice president of creative for the Walt Disney World portfolio, he’s overseeing the creation of a major park expansion that will focus exclusively on characters like Captain Hook, Scar, Ursula the Sea Witch, and Maleficent.
That expansion is part of a $60 billion investment Disney is making in its parks and experiences over the next decade. And it comes at a critical time for the company.
Just nine miles down the road, Universal Orlando is preparing to open its newest theme park, Epic Universe, this May. That will heighten the stakes in the Central Florida theme-pa
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