Shake Shack is adding more artificial intelligence to the burger chain’s menu.
On Wednesday, the company announced “Project Catalyst,” a four-pillar initiative that will prioritize technology investments on digital systems, AI, and data to improve service speed and accuracy, generate insights that will make it easier for operators to run their restaurants, and offer more AI-driven personalized promotions to lure diners. Shake Shack says these investments are critical to help the business as it plots an expansion of the concept to 1,500 company-operated locations.
“We’re opening a lot of new Shacks,” says Justin Mennen, who has served as chief information and technology officer at Shake Shack since January 2025. “What brought the company from one to 400 Shacks is probably a little different than what’s going to bring it from 400 to 1,500. We need to have a very efficient technology stack to power operators.”
Mennen says he’s especially focused on wha
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