Starting April 23, Google will apply EU MiCA crypto ad rules requiring authorized firms and clearer disclosures to better protect and increase transparency.
The policy is targeted at 30 countries, which include Germany, France, and Spain, though some nations were given a transition period where ongoing licenses would be accepted.
Google will enforce a new policy restricting cryptocurrency advertisements in the European Union (EU) to firms licensed under the Markets in Crypto-Assets (MiCA), the unified legal framework to regulate crypto-assets in the European Union, or registered as Crypto Asset Service Providers (CASPs).
According to the announcement, the policy will apply to the following EU countries: Austria, Belgium, Slovakia, Slovenia, Bulgaria, Croatia, Ireland, Italy, Latvia, Lithuania, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Spain, and Sweden.
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