Google has announced that it will allow ads on NFT games from 15 September, as long as they are not gambling games.
The new decision is part of an update to the search engine’s new advertising policy on cryptocurrencies and related products.
Google and the new cryptocurrency and NFT advertising policy for September
Google has updated its advertising policy for the crypto, blockchain and NFT sector for the month of September 2023.
Specifically, the search engine said that advertisers offering blockchain-based and NFT games will be allowed to place new ads.
In practice, all NFT games that allow players to purchase in-game items that are consumed or used in the game to enhance the user’s experience or help them progress in the game will be allowed.
By in-game items, Google means, for example, virtual clothing for characters, weapons or armour with enhanced stats.
Conversely, Google excludes all blockchain-based and NFT games that involve gambling and betting.
Google and NFT gam
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