Despite Bitcoin (BTC) trading at an impressive $68,000, up 1% on the day and 11.30% over the past week, adding a hefty $130 billion to its market cap—Google Search trends tell a different story.
Finbold Research discovered via Google Trends that search interest for “Bitcoin” has fallen to a yearly low of 33. For comparison, during the same period last year, when BTC was trading at just $28,700, search interest was at 34.
Google Trends Bitcoin search. Source: Google Trends
Interestingly, this low level of search interest has been consistent, remaining at 33 for the periods spanning from September 29 to October 19. This stands in stark contrast to March 2024, when Bitcoin hit a search interest high of 100, while the price hovered between $62,000 and $68,000.
The question is, why is search interest so low despite the dramatic rise in BTC’s price?
The “Uptober” paradox
October, often referred to as “Uptober” by crypto enthusiasts due to its typically bullis
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