Boxing icon Floyd Mayweather Jr. today announced the launch of his own line of NFTs—just in time for his return to the ring.
In partnership with NFT provider IronBend, blockchain entertainment publisher Reality Gaming Group, and NFT production company Zytara Labs, Mayweather is set to drop a “limited edition digital collection” on May 26, per a press release.
NFTs are non-fungible, blockchain-based tokens that can be used to represent ownership in digital artifacts on the internet, including images, videos, or even a tweet. The market for NFTs exploded within the last year, particularly within the digital art world. In Q1 2021, NFTs generated more than $1.5 billion in sales, according to data from DappRadar.
Mayweather joins a growing list of athletes and celebrities to enter the NFT space, including Rob Gronkowski, Kevin Smith, Paris Hilton, Snoop Dogg, Eminem, and Lindsey Lohan. The boxer is set to release his own NFTs less than two weeks before his June 6 bout with YouTuber
