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Jason Jacobs is VP of programmatic media and partnerships at digital advertising company Captivate.
How would you describe your job to someone who doesn’t work in retail? I work in the digital out-of-home (DOOH) space, which means any digital screens you see in public that are not your phone, computer, or TV. Within DOOH, the retail media side is growing quickly. At Captivate, we help influence shoppers’ buying decisions by showing brand and product messages on screens in places like office buildings and residential complexes. My role is to help brands and agencies connect with these consumers in the right place at the right time.
One thing we can’t guess about your job from your LinkedIn profile? One thing you can’t guess from my LinkedIn profile is how much time I spend troubleshooting campaigns and resolving client is
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