Crypto startup creates turmoil with ZK trademark application, Polygon fights back

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In a surprising move, Matter Labs, the crypto startup behind zkSync, has filed trademark applications for zero-knowledge (ZK) technology in nine countries. This action has sparked outrage within the ZK community, with Polygon (MATIC) and StarkWare Ltd. leading the charge against Matter Labs.
Notably, a public manifesto, signed by a broad community including ZK technology inventors Goldwasser, now working at StarkWare, and Micali, now working at Algorand (ALGO), and founders of Starkware, Polygon, Polyhedra, and Kakarot, condemns Matter Labs’ actions. The manifesto states, “We believe that ZK is a public good that belongs to everyone.”
What Polygon and other crypto players are saying about ZKSync’s trademark application
In particular, Matter Labs claims it is registering the trademark to “protect the freedom of use of the term ZK” and invites other ZK projects to join this effort. However, Rebecca Rettig, Chief Legal & Policy Officer at Polygon, argues that

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