Prices for crypto ads on Telegram have outstripped those for other topics like investment and trading, according to one study.
Cryptocurrency-themed advertising has been growing extremely popular on Telegram, with some ad firms reporting on crypto becoming the most expensive advert type on the platform in 2021.The average cost per 1,000 impressions (CPM) of crypto ads on Telegram in Russia has significantly surged in 2021, posting more than a fourfold increase, according to a report by ad marketplace Telega.in released on Thursday.The CPM of such crypto ads topped at 6,700 Russian rubles ($90) by the end of 2021, becoming the most expensive type of advert on Telega.in’s marketplace, outstripping themes like trading and investments.Crypto ads were also among the top valued adverts on Telegram in terms of total volume share, with the total turnover accounting for more than 6% of all ads on Telega.in, only falling behind inve
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