FTX continues to dominate the headlines as fallout – or suspicion of it – ensues. Sports is no exception; FTX once held a bevy of sports sponsorships and partners across a variety of verticals; those deals are in the rearview, and other ones are getting questioned.
Nonetheless, the World Cup is underway and there is plenty of chatter around crypto engagement in Qatar and within soccer at large. Let’s take a look at all of the biggest sports stories from the past week.
The Sports Slice
FTX Fallout Spans Across All Sports
FTX’s full portfolio of sports partners are all a thing of the past; we covered a deep-dive into some of the biggest sponsorship deals that turned to dust, including the MLB umpire patch deal – a first of it’s kind – and the firm’s massive arena deal with the Miami Heat. Other damage existing through deals in F1, esports, and with individual players like Tom Brady and Steph Curry.
Stories have continued to emerge that the aforementioned Curry, Brady, and
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