Crypto.com, the company behind the eponymous cryptocurrency trading app, has become a global and inaugural partner of the Formula 1 “Sprint” series, according to an announcement published yesterday.
„For us as a brand, I think it’s really important that we are a global partner,” Kris Marszalek, Crypto.com co-founder and CEO, told the Decrypt Daily podcast. „There are only six other iconic brands that have the status with F1.” He added that the deal gives Crypto.com „massive exposure as a brand, in a sport that I think is super aligned with the crypto audience.”
In a press release accompanying the announcement, Marszalek revealed that under this partnership, Crypto.com and F1 will develop various exclusive non-fungible tokens (NFTs) with the aim of “connecting fans to the sport in new and innovative ways.”
While no financial details of the partnership were disclosed in the announcement, knowledgeable sources told CNBC that it is a five-year-long deal totaling over $100 millio
Źródło: https://decrypt.co/74857/crypto-com-inks-100-million-partnership-with-formula-1
