Earlier today, Crypto.com made the announcement that it would be extending its partnership with Formula 1® until the year 2030. The two brands have been working together since 2021, and this renewal demonstrates their continuous dedication to the development and value that the collaboration provides for each of them.
Formula One, which now has a cumulative TV audience of 1.5 billion viewers watching its Grands Prix, 750 million global fans, and 96 million followers across social media, as well as Crypto.com, which has grown its user base more than tenfold to over 100 million globally since the beginning of the partnership, have both experienced substantial growth over the course of these years.
The extended relationship will allow Crypto.com to concentrate on the development of unique fan experiences and activations at a variety of Grands Prix, as well as the promotion of the brand at important races throughout the season.
Steven Kalifowitz, Chief Marketing Officer of Cr
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