The exchange said it will become the racing series’ official cryptocurrency sponsor and NFT partner, hinting at a crypto-themed award for one of the events.
Cryptocurrency exchange Crypto.com has announced it will partner with Formula 1 in its racing series this year.In an announcement today, Formula 1 said Crypto.com would be the new global and inaugural partner for its 2021 Sprint series, scheduled to begin on July 17. As part of the agreement — which CNBC reported to be $100 million — the exchange will become the racing series’ official cryptocurrency sponsor and nonfungible token, or NFT, partner. “We will rely heavily on [Crypto.com’s] expertise as we explore the world of cryptocurrency, an area we are very interested in, and this will be the first time as a sport we are able to offer fans the opportunity to explore this exciting world as we further increase our digital presence,” said Formula 1’s direct
Źródło: https://cointelegraph.com/news/crypto-com-announces-global-partnership-with-formula-1
